Tuesday, 27 October 2009

Beer - is it really so bad............

Another day of doom and gloom binge drinking news so here's something the Daily Mail probably wont cover...........

Posted via web from The Lighter Side of Beer

Monday, 26 October 2009

Beer Swap, I'm In too

I'm still a newbie to the online community so am especially delighted to be asked to take part in an exciting new idea: Beer Swap.which is a bit like Swishing for beer (unless any of the beer community have any size 7 stilettos they'd like to swap???)

The idea is simple, yet brilliant - people often Tweet about great local beers that the rest of us can't get hold of so you package up 4 of your local beers, send them to someone else and they send you 4 of their local beers back in return, genius!!

Everybody involved in Beer Swap sends their name and address to the organisers (Andy Mogg – @chilliupnorth and Mark Dredge – @markdredge) who then assign each beer swapper a partner and then we all get to try some fantastic new beers we might otherwise miss out on.

I think this is a fantastic use of Social Media, a great way to trial beer and promises to be good fun too. I'm not sure yet what 4 beers I'll be sending but plan on using this weeks "staycation" to track some good ones down - I don't think send a 4 pack of Carling is quite what people had in mind.......

Beer swap brought to you by www.beerreviews.co.uk and http://pencilandspoon.blogspot.com and the beer swap logo is designed by @robsterowski (I like it - looks a lot like a Grolsch bottle......)

Sunday, 25 October 2009

Think I'll spend £230 replacing the bra I just burnt.........

I'm certainly not the first to comment on this weeks Brewdog news but for anyone that's missed it they promised us this on Twitter 

"20th of October. Brewdog to make the single most exciting, influential, ground-breaking and audacious move ever in British beer brewing"

What they actually launched was Equity for Punks, an IPO offering Brewdog fans the chance to own a smidgeon of the brewery that will raise funds to build a new brewery. So hardly groundbreaking or life changing but I think that Brewdog should be applauded for their use of Social Media - the Twittersphere was alive with speculation and it has been much commented on since.

I know a little bit about beer PR and I think Brewdog make some great beers so I probably wouldn't have said much more than a good job well done had I not seen the picture they've chosen to use to launch their new venture.........

To me this is a perfect example of the sexist way women can be portrayed in beer adverts, and it's pretty shocking in this day and age!! From a team that claim to be 'about breaking rules, taking risks, upsetting trends and unsettling institutions but first and foremost, great tasting beer' to see them objectify women in this way makes me CROSS - surely they could have made their point without using a women in her bra???

I may have mentioned before that I work for The BitterSweet Partnership which was launched because the beer industry has ignored women for far too long. We know that lots of women already love beer, but our research showed that almost 8 out of 10 women (77%) say they seldom or never drink it.

42% of women polled said changing beer advertising is one of the biggest things that could be done to make it more appealing to them, looking at something like this makes it obvious it's a change that can't come soon enough..........

Wednesday, 14 October 2009

It's been a while since I mentioned beer cocktails....................

Fancy a beer cocktail? I know I do...Cosmo Online just featured BitterSweet Partnership's Alsace Bellini cocktail, made using Kasteel Cru, the lovely lager brewed using a champagne yeast.

I know that beer cocktails divide a lot of people but I think that anything that gets more women trying beer has to be a good thing so hope you'll give these ago. For videos of our lovely Jez showing you how to make beer cocktails (including the Summer Breeze or Chocolate Moon), look at http://www.youtube.com/bittersweetpartner and for more information on women, beer and BitterSweet Partnership, go to www.bittersweetpartership.com


Posted via email from The Lighter Side of Beer